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Why Ever Would I Make This Site?

You may be asking yourself right now, why? Why would some idiot waste time and energy making what seems to be a shrine to UC? Well, I'll tell you why.

Because Utica Club is unmistakably an endangered species. A fine pilsener lager and fixture of 1950's and 1960's advertising is in danger of being discontinued because of lagging sales. The brewery has essentially given up on marketing UC (except for a new can design) and is no longer shipping UC beyond Upstate NY. Shultz and Dooley are approaching the hangman's gallows. Their days are numbered.

We need to preserve Utica Club. Not for ourselves, but for our children - and our children's children. We must ensure that future generations will be able to enjoy an ice-cold UC whenever and wherever they choose. We must not stand idly by while accountants destroy another national treasure. Look at what they did to our beloved Cream Ale! We simply can not let such a travesty happen again. We may not be able to (insert your own hopeless cause), but perhaps we can do this one good thing. Let this be our legacy. Let this be our dream.

the signs used to say:
Say "U.C." for me.

I beg of you,

Say "U.C." with me.

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